The Hubbards

Grassroots Genetics is a full-service beef semen sales and storage company with a strong foundation built over 40+ years in the industry. The company has long been known for its commitment to customer service, genetic advancement, and industry integrity.

 

In 2025, Grassroots Genetics entered a new chapter under the ownership of Grant and Claire Hubbard. Both raised in the beef industry, the Hubbard’s bring fresh energy and a deep-rooted passion for practical, results-driven cattle genetics. Their vision builds upon the Grassroots foundation, maintaining long-standing relationships while embracing new technology and progressive tools to help producers succeed.

 

Mark Smith remains closely involved in a consulting role, ensuring a seamless transition and offering his unmatched experience to clients across the industry. Today, Grassroots Genetics continues to serve as a trusted partner for breeders of all sizes—offering semen sales, storage solutions, marketing services, and practical consulting tailored to each operation’s goals.

 

Whether you're just starting out or building on generations of success, we look forward to working with you.

 

Let’s grow your genetic potential—together.